Product Pricing Calculator
Educational estimate only. All amounts are calculated locally in your browser.
Instead of guessing a price and checking the margin, enter your costs and the margin you want, and this calculator solves for the price. This assumes no discount and no separate customer-paid shipping — order revenue equals the sale price.
Results
- Price needed
- —
- Profit at that price
- —
- Resulting net margin
- —
What these results mean
This calculator works backward from the profit formula: instead of checking the margin a price produces, you tell it the margin you want and it solves for the price. The "resulting net margin" row exists to prove the math — it should always match your target margin input.
Worked example
With $10 cost of goods, $3 ad spend, a 5% return rate, a 20% target margin, and the advanced defaults ($4 seller shipping, $1 packaging, 2.9% payment fee, $0.30 fixed fee), the calculator solves for a price of $24.06, which produces a resulting net margin of 20.0% — confirming the price is correct.
Common mistakes
- Entering a target margin that's mathematically impossible. If your fee rate plus target margin adds up to 100% or more, no price can satisfy it — the calculator shows "—" rather than a wrong number.
- Forgetting this calculator assumes no discount and no customer-paid shipping. If you plan to offer a discount, price higher than this result so the post-discount price still hits your margin — check with the discount profit calculator.
- Setting the target margin using a markup percentage instead of a margin percentage. See the profit margin calculator if you're not sure which one you have.
FAQ
- Why does the price show as "—"?
- Your combined platform fee rate, payment fee rate, and target margin add up to 100% or more. No price exists that can produce that margin once those costs are also taken as a percentage of the same price — lower the target margin or check your fee rates.
- What happens if I plan to charge customer-paid shipping too?
- This calculator assumes order revenue equals price. If customers also pay shipping, your actual margin at this price will be slightly higher than the target — verify with the full profit calculator once you have a real shipping charge.